Ad-spend attribution without direct reporting
Attribution model that links sales back to ad activity, even without the direct sales data Amazon no longer reports.
- Year
- 2026
- Service
- Attribution modeling, design through operations
Starting point
A German provider (150 employees, double-digit million revenue) had been able to attribute its Amazon ad-spend directly to individual sales for years, a clean 1:1 link in the reporting. A platform change broke that connection: ad-spend still went out, the direct sales data no longer came back. The foundation for every ROI decision was gone.
Approach
We built an attribution model that reconstructs the relationship between ad-spend and sales as well as possible, without relying on the direct sales data as input. Instead of hoping the platform would restore the old data structure, we put attribution on its own, robust foundation.
Delivery
- Advisory on attribution methods and data foundation
- Design and training of the attribution model
- Integration into the existing ad-spend controls
- Handover to production with monitoring
Outcome
The model has been in production since go-live and processes large volumes of data every day. The client steers ad-spend on a data-driven basis again, regardless of whether the platform's reporting comes back or gets trimmed further. The client's partners confirm: the best solution on the market for this use case. During the project the client recorded its highest revenues to date in this area.
Note: Anonymised case. Client names and concrete model metrics on request in an intro call.